There’s More Here.

People come to me asking for a website, more leads, a CRM, a campaign.

I want to know what they’re really trying to make happen.

A hand holding up a magnifying glass with a bright star in the lens.

The Outside Read is one week across the business to find what’s getting in the way and what comes first.

$1K · One week · Credited toward the work

Book a 15-minute call

The whole Read in three minutes.

Watch the 3-minute overview

What do you want to be different?

That’s where we start.

Then we work backward.

StoryDo people understand and believe the case?
ReachAre enough of the right people encountering it?
ConversionDoes interest turn into movement?
SystemCan it keep happening without one person pushing it?

One Week. That’s It.

01
I Get Up to Speed
Send me what matters. I read it before we meet.
02
We Get Into It
Two hours with the people who know the business best.
03
You Get the Read
What I found, what comes first, and what I’d do.

Then We Make Something of It.

Intensive

Two weeks. One priority.

Project

Clear edges. Built and handed over.

Ongoing

I run the function.

How the work takes shape

Happy Customers.

Peak ValueThe Marketing Worked. That Was the Problem.Peak Value had plenty of leads. I built the system that figured out which ones were actually ready to sell.Category design · Brand · Content systemRead the case

Grand UnionHe asked for social media. He left with his own brokerage.From founder-led marketing to a brand the team could run.Positioning · Content system · PipelineRead the case

ESTThirty-five years of reputation. Nobody new could find it.From invisible manufacturer to a marketing operations machine.Story · Positioning · Marketing operationsRead the case

OaceusA Regulated Business. Marketed Like One That Isn’t.First, you need a system that lets the marketing actually make it out the door.Sales enablement · Capability install · Content systemRead the case

“Working with Shaan changed the way we thought about SLATT Consulting and how we needed to show up in the market. We came to him with a strong vision and a growing business, but the story had not yet caught up to the caliber of the work. Shaan helped us sharpen that story, challenge our assumptions, and build a positioning strategy that finally reflected who we are and where we are going.”
Grace Slattum · Principal, SLATT

See More Work

Fair Questions.

What if we already know what we need?

You might. Then the Read tells you what it has to do.

Why not just hire an agency?

You might. You’ll know what to hire them for.

What happens after the Read?

We keep going, or your team takes it from there.

There’s Something Good Here.

A better offer.
A sharper story.
A customer nobody has really built around.
Something sales knows that never made it to the rest of the company.
Something customers love that the business has been treating like a detail.

Maybe different parts of the business already have different pieces of it.

Maybe nobody’s put them together yet.

Let’s find out.

Bring me the business as it is.
We’ll find out what’s worth fixing first.

$1K · One week