The Studio

Denon

True Wireless · Brand campaign, broadcast spot

We crafted "True Wireless" as a kinetic, 30-second story about what Denon sounds like when you finally cut the cord. From The Program’s perspective, it is a sweaty, neon-lit love letter to Gen-Z creators in motion, designed to feel handheld, imperfect and alive, so the earbuds feel like permission to turn yourself up.

What we did
Creative Direction, Direction
Crew
Art Directors: Adam Shalz, Matt Roberston
Credit
David Lawless. Agency: CMD.