The Studio

Human Face of Big Data

Launch campaign · Hero film

We built "Human Face of Big Data" as the emotional on-ramp into an abstract, intimidating subject, reframing data as something profoundly human at its core. From our side of the lens, it is a hero film that stitches together intimate, grounded stories and scale footage so the audience feels awe, urgency and agency, not a tech lecture.

What we did
Creative Direction, Direction
Crew
2nd Unit DP: Tony Belko · Production Manager: Stephen Lucey
Credit
David Lawless. Agency: CMD.